Sans Normal Tomom 7 is a very bold, wide, very high contrast, upright, normal x-height font visually similar to 'Albra' by BumbumType and 'Bologna' by David Turner (names referenced only for comparison).
Keywords: headlines, posters, magazine titles, branding, packaging, editorial, dramatic, fashion, modernist, authoritative, attention grabbing, editorial display, brand voice, modern classic, flared terminals, wedge cuts, ball terminals, sheared joins, sculptural.
A heavy, display-oriented serif with sharply flared, wedge-like terminals and pronounced thick–thin modulation. Curves are carved with crisp, angled cuts that create a faceted, almost stencil-like impression at joins and apertures, while verticals remain dominant and steady. Counters are compact and shapes feel slightly squarish despite rounded bowls, giving the letters a sculpted, high-impact silhouette. The lowercase shows single-storey forms (notably a and g) with occasional ball terminals and angular entry/exit strokes that reinforce the cut-in, chiseled rhythm across the set.
Best suited to headlines, magazine and editorial titling, posters, and brand marks where strong contrast and sculptural terminals can be appreciated at larger sizes. It can also work for short pull quotes or packaging copy when generous size and spacing are available to preserve the distinctive cut details.
The overall tone is bold and editorial, mixing classic signboard authority with a contemporary, fashion-forward sharpness. Its dramatic contrast and knife-edged details add tension and energy, producing a confident, headline-ready voice that feels both refined and assertive.
The design appears intended to deliver maximum impact through weight, contrast, and distinctive wedge terminals—evoking a tailored, high-style display serif optimized for attention-grabbing typographic moments rather than extended reading.
In the sample text, the dense color and tight interior spaces make the texture feel compact and punchy, especially in combinations with round letters and diagonals. The numerals and capitals maintain the same carved terminal logic, helping the design read as a cohesive, statement style rather than a neutral text face.