Sans Contrasted Puri 2 is a very bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, signage, industrial, authoritative, retro, poster-ready, sporty, impact, compactness, display clarity, utility voice, headline strength, condensed feel, blocky, squared curves, ink-trap hints, vertical stress.
A dense, all-caps-forward display sans with heavy vertical stems and noticeably thinned horizontals, creating a clear vertical stress. Letterforms are compact and blocky, with rounded-rectangle counters and squared-off curves, giving bowls and terminals a machined look. Curves often transition into straighter segments, and several joins show small notches or ink-trap-like cut-ins that sharpen the silhouette at tight interior corners. The lowercase echoes the same sturdy geometry with short ascenders/descenders and simple, strong shapes; numerals are similarly massive and tightly drawn for impact.
Best suited to headlines, posters, and large-scale typographic statements where its compressed, high-impact forms can dominate the page. It fits sports branding, event graphics, packaging labels, and signage that benefit from an authoritative, industrial voice. For longer passages, it works more as emphasis or short bursts of copy than as continuous reading text.
The overall tone is forceful and pragmatic, leaning industrial and vintage without feeling ornamental. It reads as confident and no-nonsense, with a slightly retro, poster-era flavor that suggests utility lettering and bold headlines. The contrast and compact massing add drama and urgency, making the face feel assertive and attention-grabbing.
The font appears designed to deliver maximum impact with compact, vertically driven shapes and a controlled contrast that keeps letterforms crisp at display sizes. Its squared curves and occasional ink-trap-like notches suggest an intention to maintain clarity in tight interior corners while preserving a bold, utilitarian character.
The design’s rhythm is driven by tall vertical strokes and compressed interior space, producing strong word shapes at larger sizes. Counters stay relatively open despite the weight, and the squared rounding keeps curves from feeling soft. In text lines, the heavy forms create pronounced texture, so spacing and size will strongly influence legibility.