Sans Normal Efrab 2 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Goia' by Almarena (names referenced only for comparison).
Keywords: branding, editorial, packaging, ui text, posters, modern, airy, lively, elegant, friendly, clarity, approachability, contemporary tone, distinctiveness, humanist, slanted, open apertures, rounded, clean.
This typeface is a slanted sans with smooth, rounded construction and an even, uninterrupted stroke flow. Curves are generous and circular, with open counters and apertures that keep letters from closing up in text. Terminals are clean and mostly softly cut rather than sharply bracketed, and joins are kept simple for a tidy, contemporary texture. Proportions feel balanced and readable, with a steady rhythm across uppercase, lowercase, and numerals; figures follow the same rounded logic and remain clear at text sizes.
It suits brand identities that want a contemporary, friendly voice, and it performs well in editorial settings where an italic-forward texture can add pace and emphasis. The open forms and clean terminals make it practical for packaging copy, interface text, and promotional headlines where clarity and a bit of personality are both desired.
The overall tone is modern and approachable, with an energetic forward lean that reads as active and conversational rather than formal. Its roundness and open shapes add warmth, while the restrained detailing keeps it professional and calm.
The design appears intended as a versatile italic sans that balances geometric roundness with a lightly humanist feel, aiming for clear text performance while retaining a distinctive, recognizable character in key letterforms.
Distinctive moments include a single-storey “a” and “g” and a looping, stylized “k”/“K” structure that adds personality without becoming decorative. The italic slant is consistent across letters and numerals, helping paragraphs form a smooth, continuous line.