Sans Normal Nidip 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Madurai' by insigne (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, playful, modern, soft, approachable, friendliness, clarity, modernity, display impact, brand voice, rounded, geometric, clean, chunky, compact.
A rounded, geometric sans with heavy, even strokes and softened corners throughout. Curves read as near-circular and bowl forms are smooth and consistent, while joins and terminals tend toward blunt, rounded-ended finishes rather than sharp cuts. Counters are generous for the weight, and the overall rhythm is steady and uncluttered, with simple, highly legible shapes in both uppercase and lowercase. Numerals follow the same rounded construction, with broad curves and sturdy verticals that keep texture dense and stable in setting.
It performs best in headlines, logos, packaging, posters, and signage where its rounded geometry and dense color can carry personality and presence. It can also work for short UI labels or social graphics when an approachable, modern tone is desired, especially at medium-to-large sizes.
The tone is warm and approachable, with a playful softness created by rounded geometry and thick, calm strokes. It feels contemporary and friendly rather than technical, making text appear inviting and slightly toy-like without becoming informal script.
The font appears designed to deliver a friendly, modern voice through simple geometric construction and consistently rounded finishing. Its emphasis on smooth curves and sturdy proportions suggests an intention to be highly legible while also adding a soft, characterful texture to display typography.
The design’s uniform stroke behavior and rounded terminals keep word shapes cohesive at display sizes, while the sturdy counters help maintain clarity in short lines of text. The overall texture is dark and confident, suited to bold typographic statements where smooth, rounded forms are part of the visual identity.