Sans Superellipse Ehrim 7 is a regular weight, very narrow, low contrast, italic, tall x-height font visually similar to 'Acumin' by Adobe, 'FF DIN' by FontFont, and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, ui labels, dynamic, modernist, sporty, urgent, editorial, space saving, visual speed, modern clarity, compact impact, condensed, oblique, angular, clean, taut.
This typeface is a tightly condensed oblique sans with a clean, low-contrast stroke and compact sidebearings. Curves are built from softened, superellipse-like geometry, while joins and terminals stay crisp and purposeful, producing a taut, streamlined texture. Proportions are tall and upright in structure despite the slant, with narrow bowls, short crossbars, and a generally economical use of width that keeps lines dense and forward-moving. Numerals and capitals follow the same condensed, slightly squared curve language, maintaining consistent rhythm across the set.
It performs best in display contexts where a compact, high-impact voice is needed—headlines, posters, advertising, and sports-oriented branding. The condensed width helps fit long titles into narrow spaces, making it useful for packaging callouts and UI labels where horizontal room is limited. In longer passages it creates a dense, urgent color that suits editorial pull quotes or short bursts of text more than relaxed reading.
The overall tone is energetic and contemporary, with a fast, aerodynamic feel driven by the strong slant and compressed proportions. It reads as sporty and assertive rather than casual, projecting momentum and efficiency. The smooth, rounded-rectangle curves keep it approachable and modern instead of harsh or industrial.
The design appears intended to deliver a space-efficient sans with a built-in sense of speed and direction. By combining condensed proportions, an oblique stance, and softly squared curves, it aims for a modern, technical look that remains smooth and readable at display sizes.
The italic angle is a key part of the identity, giving even short strings a sense of motion. Counters are relatively tight, and the condensed fit creates a strong vertical cadence that becomes more pronounced in longer text. The design maintains clarity through simple forms and restrained detailing rather than contrast or ornament.