Sans Superellipse Lulu 7 is a very bold, narrow, monoline, upright, normal x-height font visually similar to 'Pantograph' by Colophon Foundry, 'Vito' by Dots&Stripes Type, 'Sharp Sans Condensed' by Monotype, 'Miso' by Mårten Nettelbladt, and 'Core Sans D' and 'Core Sans DS' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, friendly, retro, playful, punchy, approachable, approachability, display impact, retro warmth, brand friendliness, rounded, soft, compact, sturdy, bubbly.
A compact, heavy sans with softened corners and rounded-rectangle (superellipse) construction throughout. Strokes stay largely uniform, creating dense, even color, while counters are small and neatly controlled for strong presence at display sizes. Terminals are fully rounded, curves are smooth and inflated, and joins are clean, giving the letters a molded, cushiony feel. The lowercase shows simple, single-storey forms (notably a and g), with short ascenders/descenders and a tight, efficient silhouette; numerals are similarly stout and rounded, with an open, easily distinguishable 4 and a bulbous 9.
Well-suited to headlines, short slogans, and branding where a bold, friendly voice is needed—such as packaging, storefront signage, event posters, and logo wordmarks. It can also work for UI labels or badges when used at larger sizes with comfortable spacing.
The overall tone is warm and upbeat, with a distinctly retro sign-paint and mid-century poster energy. Its soft geometry keeps it inviting rather than aggressive, while the weight and compactness add confidence and punch.
The design appears intended to deliver maximum impact with a soft, approachable personality—combining dense display weight with rounded, geometric forms for a contemporary-retro look that feels sturdy, legible, and fun.
Because the counters are tight and the strokes are thick, the face reads best when given enough size and breathing room. The rounded terminals and superelliptical curves create a consistent, toy-like rhythm that stays cohesive across letters and figures.