Sans Superellipse Esmab 8 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, sports branding, posters, packaging, app headers, sporty, urgent, modern, technical, confident, convey speed, increase impact, modern branding, display emphasis, oblique, rounded, compact, geometric, tapered terminals.
A heavy, forward-leaning sans with compact proportions and rounded-rectangle construction in its curves. Strokes are consistently thick with minimal contrast, and many terminals are cleanly sheared, creating a crisp, engineered finish. Counters are relatively tight and the rhythm is dense, with broad, superelliptical rounds in letters like O/C/G and sturdy, angular joins in forms like N/M/K. Numerals follow the same slanted, compact logic with smooth curves and firm verticals, keeping the overall texture strong and uniform.
Best suited for short, high-impact settings such as headlines, event graphics, sports and fitness branding, promotional posters, and product or packaging callouts. It can also work for UI or app headers where a strong, energetic voice is needed, while longer body text will appear dense due to the weight and tight counters.
The overall tone feels fast and assertive, with a sprinting, performance-driven energy. Its rounded geometry keeps it approachable, while the sharp diagonals and strong weight add a sense of power and urgency suited to action-oriented messaging.
The design appears intended to deliver speed and impact through a strong oblique stance, compact geometry, and smooth superelliptical curves. It aims to balance modern, technical clarity with an energetic, branded presence that remains cohesive across caps, lowercase, and figures.
The italic slant is pronounced enough to read as purposeful rather than incidental, and it reinforces directional flow in longer lines. Apertures are moderately open for a compact, heavy style, helping shapes remain recognizable while maintaining a tight, impactful typographic color.