Script Arvu 12 is a bold, narrow, high contrast, upright, short x-height font.
Keywords: headlines, logos, invitations, packaging, posters, whimsical, vintage, playful, charming, decorative, expressiveness, ornamentation, vintage charm, handcrafted feel, display impact, swashy, curly, looped, calligraphic, bouncy.
A decorative script with pronounced loops and curled terminals, drawn with a calligraphic, pen-like logic. Strokes show clear thick–thin modulation, with heavier verticals and tapered joins, giving letters a lively rhythm and a slightly bouncy baseline feel. Capitals are especially ornate, featuring generous swashes and internal curls, while lowercase forms are more compact with rounded counters and frequent entry/exit flicks. Numerals echo the same curling vocabulary, with distinctive hooks and spiraled shapes that read as display-friendly rather than utilitarian.
This font is well-suited to short, expressive settings such as headlines, logos, invitations, and packaging where its swashes can be appreciated. It works particularly well for brand marks, labels, and poster-style typography that aims for a handcrafted, vintage-leaning charm.
The overall tone is cheerful and old-fashioned, evoking confectionery signage and classic stationery. Its flourishes and rounded forms feel friendly and inviting, with a whimsical personality that leans decorative and celebratory.
The design appears intended to provide a formal-yet-playful script voice with eye-catching capitals and a consistent looped motif across letters and numerals. It prioritizes decorative presence and character over minimalism, aiming to add personality to display text.
Spacing appears fairly tight in running text, and the most elaborate capitals can visually dominate adjacent letters, making case and size choices important. The strong contrast and abundant curls create a pronounced texture that stands out best at larger sizes.