Sans Normal Regus 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Area' by Blaze Type, 'Grupi Sans' by Dikas Studio, 'JT Olifer' and 'Laire Sans' by Jolicia Type, 'Eloque' by Prestigetype Studio, 'Lyu Lin' by Stefan Stoychev, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, retro, informal, impact, approachability, display, fun, rounded, soft, blunt, compact, bubbly.
A heavy, rounded sans with soft corners and a compact, chunky build. Strokes are consistently thick with minimal contrast, and terminals tend to end in blunt, slightly curved cuts rather than sharp points. Counters are relatively small and apertures are tightened, giving the letters a dense, high-impact silhouette, while spacing and rhythm stay even and steady across the set. The lowercase shows simple, sturdy forms with short extenders and a single-storey feel in key shapes, and the numerals match the same bold, closed-in construction for a cohesive texture in lines of text.
Best suited for headlines, posters, packaging, and brand marks where a friendly, high-impact voice is needed. It also works well for short UI labels, signage, and social graphics when you want a bold presence without a sharp or aggressive feel.
The overall tone is warm and approachable, with a playful, slightly retro personality. Its rounded massing and tight counters create a fun, cartoon-adjacent energy that reads as casual and upbeat rather than formal or technical.
The font appears designed to deliver maximum punch with a welcoming, rounded silhouette—prioritizing bold legibility and a lively, informal character for display settings.
The design favors solid blocks of black and simplified geometry, which makes it visually strong at large sizes but gives it a dense color in longer text. Curved letters like C, G, and S lean toward squarish rounding, reinforcing the stout, poster-like character.