Serif Normal Mimup 2 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Frasa' by Tokotype and 'PS Fournier Std' by Typofonderie (names referenced only for comparison).
Keywords: headlines, editorial, book covers, magazines, posters, classic, authoritative, formal, bookish, authority, readability, editorial voice, impact, bracketed serifs, vertical stress, large counters, ball terminals, robust.
A robust serif with bracketed serifs and clear vertical stress, combining sturdy stems with sharper, tapered joins for a crisp, traditional texture. Proportions lean broad, with generous internal counters and a steady baseline rhythm that keeps dense settings from feeling cramped. Terminals and serifs are clean and decisive, while rounded letters show smooth transitions and confident curves; overall spacing appears comfortable for display-sized text and strong headings.
This face performs best in headlines, deck copy, and other prominent typographic roles where its sturdy serifs and contrast can carry tone. It’s a strong option for editorial layouts, book and magazine covers, and poster-style compositions that need a traditional but forceful voice.
The tone is classic and authoritative, with an editorial, print-forward feel that suggests tradition and credibility. Its strong presence reads formal and established rather than playful, making it well suited to content that benefits from gravitas and clarity.
The design intention appears to be a conventional text serif adapted for impact, emphasizing strong strokes, confident serifs, and broad proportions to deliver a commanding, print-classic look in display and editorial contexts.
In the sample text, the weight and contrast create a prominent page color, and the open forms help preserve legibility at large sizes. Numerals match the headline character, with sturdy shapes and clear differentiation.