Print Apmam 13 is a light, normal width, low contrast, upright, short x-height font.
Keywords: packaging, posters, headlines, greeting cards, classroom materials, friendly, casual, playful, approachable, clean, informality, warmth, everyday notes, approachability, clarity, monoline, rounded, hand-drawn, open counters, soft terminals.
A neat, monoline hand-drawn print with gently rounded strokes and softly tapered terminals. The letterforms are simple and open, with generous inner spaces and a steady vertical stance, while slight irregularities in curve tension and stroke endings keep it human and informal. Proportions feel modestly compact with small x-height relative to capitals, and the overall rhythm is even without becoming rigid or geometric.
It works well for short-to-medium text where an informal, personable feel is desired—such as packaging callouts, posters, invitations, greeting cards, and educational or craft-related materials. The open shapes and steady spacing also make it suitable for captions and UI accents when a friendly handwritten note-like presence is needed.
The font reads as friendly and unpretentious, with a lighthearted, everyday tone reminiscent of tidy marker or pen lettering. Its relaxed construction and soft curves give it an approachable, conversational voice suitable for warm, non-corporate messaging.
The design appears intended to provide a legible, tidy handwritten print that feels authentic and approachable while maintaining consistent structure for comfortable setting in phrases and short paragraphs.
Curves are smooth and rounded rather than calligraphic, and joins are kept simple, avoiding loops or connections between letters. Numerals share the same casual, handwritten logic, with clear silhouettes and minimal ornamentation.