Serif Normal Poguk 7 is a bold, normal width, very high contrast, upright, normal x-height font visually similar to 'Ora Sepira' by Differentialtype and 'Cotford' by Monotype (names referenced only for comparison).
Keywords: headlines, magazines, book covers, posters, branding, editorial, formal, classic, authoritative, dramatic, impactful text, traditional voice, editorial clarity, classic prestige, bracketed, ball terminals, beaked, wedge serifs, tight spacing.
A heavy, high‑contrast serif with compact proportions and crisp, sculpted detailing. The serifs are bracketed with wedge-like terminals, and many strokes end in beaked or ball-like finishes that add a slightly calligraphic flavor. Counters are relatively tight and the curves feel taut, producing a dense, ink-trap-free silhouette that reads as sturdy at display sizes. Uppercase forms are stately and broad-shouldered, while the lowercase shows a traditional double-storey "g" and strong vertical stress, with a generally compact rhythm and firm baseline presence.
This font is well suited to headlines and subheads, magazine and editorial typography, book cover titling, and bold, traditional branding where a confident serif voice is desired. It can also work for short passages or pull quotes, especially when set with comfortable leading and spacing to preserve clarity.
The overall tone is classic and editorial, projecting authority and seriousness with a touch of drama from the sharp contrasts and emphatic terminals. It feels rooted in traditional book and newspaper typography, with an assertive voice suited to confident messaging.
The design appears intended to deliver a conventional text-serif foundation with heightened impact: a familiar, bookish structure reinforced by emphatic weight, sharp contrast, and decorative terminal details for stronger display presence.
The figures appear robust and compact, matching the text weight closely, and the punctuation and round letters maintain the same sharp contrast and crisp finishing. In running text the darkness and tight internal spaces create a strong texture, making it most comfortable when given adequate size or spacing.