Sans Normal Efbuj 1 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, ui text, presentations, packaging, clean, modern, friendly, calm, approachable, clarity, versatility, modernity, emphasis, monolinear, rounded, open apertures, slanted, smooth curves.
A slanted sans with smooth, monolinear strokes and gently rounded terminals. Letterforms rely on simple geometric curves and straight stems, producing a clean, even rhythm across words. Counters are open and the shapes stay uncluttered, with clear distinctions between rounded forms like O/C and straighter constructions like E/F/T. The numerals share the same restrained, rounded construction and consistent stroke behavior, keeping text color even in running copy.
Well-suited for contemporary branding and marketing where a clean, personable voice is needed, especially in headlines and short blocks of copy. It can also work for UI labels, dashboards, and presentations thanks to its straightforward forms and even texture. The slanted construction makes it a natural fit for emphasis, pull quotes, and lightweight editorial applications.
The overall tone is modern and easygoing, with a light, airy presence that feels friendly rather than clinical. Its slant adds a sense of motion and informality while keeping a polished, contemporary voice.
The design appears intended as a versatile, modern sans with an italicized posture that stays neutral and readable. Its simplified geometry and open forms suggest a focus on clarity and broad usability while retaining a subtle, energetic character.
The italic angle is steady and consistent across uppercase, lowercase, and numerals, helping lines of text feel cohesive. Spacing appears generous enough to preserve clarity, and the simple curves and open shapes support legibility at display and text sizes alike.