Sans Normal Abgam 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Kwalett' by Ingrimayne Type (names referenced only for comparison).
Keywords: ui, editorial, branding, packaging, signage, modern, clean, friendly, dynamic, neutral, legibility, versatility, clarity, contemporary tone, emphasis, humanist, oblique, rounded, open apertures, airy.
This is an oblique sans with smooth, rounded construction and a consistent, even stroke. Curves are broadly circular and counters are generous, giving letters an open, breathable feel. Terminals are clean and largely shear-cut, with minimal ornamentation, and the slant is steady across caps, lowercase, and numerals. Spacing reads moderately open, supporting clear word shapes and a calm rhythm in text.
It suits interfaces and dashboards where an italic voice is needed without sacrificing clarity, as well as editorial pull quotes, subheads, and captions. The clean curves and open counters also work well for contemporary branding, packaging, and wayfinding when a friendly, energetic tone is desired.
The overall tone is modern and approachable, combining a straightforward sans structure with a lively forward motion from the slant. It feels neutral enough for everyday interface and editorial use while staying friendly rather than clinical. The italic angle adds energy, suggesting speed, emphasis, or contemporary branding.
The design appears intended as a practical, general-purpose oblique sans: clear at text sizes, visually even, and cohesive across letters and numerals. Its restrained geometry and open forms suggest an emphasis on legibility and a modern, versatile personality.
Uppercase forms stay simple and geometric, while the lowercase introduces a slightly more human rhythm through varied curves and open apertures. Numerals follow the same oblique logic and rounded shaping, matching the text color well in running settings.