Sans Normal Ludaj 12 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'PF Bague Sans Pro' by Parachute, 'Balgin' by Studio Sun, and 'Megabyte' by Type Atelier (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display logos, bold, sporty, punchy, friendly, confident, impact, motion, modern branding, approachability, rounded, oblique, soft corners, high impact, compact counters.
A heavy, oblique sans with rounded geometry and broad, steady strokes. Forms lean forward consistently, with smooth curves and softened joins that keep the silhouette friendly despite the weight. Counters are relatively tight and apertures are modest, producing dense, high-impact word shapes. Uppercase letters read sturdy and blocky, while lowercase shows single-storey a and g and a compact, utilitarian rhythm; figures are similarly robust with round, full bowls.
Best suited for display typography where impact and momentum are desired—headlines, posters, event promos, sports and fitness branding, bold packaging, and logo or wordmark work. It can also serve for short UI banners or titles where a compact, high-contrast word silhouette is beneficial.
The overall tone is energetic and assertive, with a forward-leaning stance that suggests motion and urgency. Rounded shapes temper the aggression of the weight, giving it a more approachable, contemporary feel suited to upbeat branding.
Likely designed to deliver a modern, high-energy display voice: a very heavy, forward-leaning sans that stays friendly through rounded construction while maximizing presence in large sizes.
The strong slant and wide proportions create prominent diagonals (notably in K, V, W, X, and Z), which helps headlines feel dynamic. At smaller sizes the tight counters and heavy strokes may reduce clarity, so it reads best when given space and size.