Sans Normal Asbek 14 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, product design, signage, editorial, presentations, clean, modern, neutral, friendly, functional, everyday utility, clarity, modern branding, interface readability, neutral voice, geometric, open apertures, high legibility, rounded terminals, low contrast.
A clean, geometric sans with low contrast strokes and broadly circular bowls. Curves are smooth and even, with rounded joins and a consistent rhythm across uppercase and lowercase. Counters are generous and apertures stay fairly open, helping letters like c, e, and s read clearly. Uppercase forms are straightforward and balanced, while lowercase shows a single-storey a and g, a compact f with a short crossbar, and a q with a simple descender, reinforcing a contemporary, utilitarian feel.
This font performs well for UI labels, product copy, and general-purpose text where clarity and a steady typographic color are important. Its open counters and uncomplicated shapes also make it a good fit for signage and wayfinding at moderate sizes, and for clean editorial layouts and presentation materials.
The overall tone is modern and matter-of-fact, leaning friendly through rounded shapes and open forms rather than sharp, technical detailing. It feels approachable and clear, with a calm, everyday voice suited to interface and informational settings.
The design appears intended as a versatile, modern sans that prioritizes legibility and neutrality through geometric construction and restrained detailing. It aims to stay unobtrusive in continuous reading while remaining crisp and familiar in headlines and interface contexts.
Numerals follow the same geometric logic, with rounded 0 and 8 and simple, readable shapes that align well with the letterforms. Diacritics or punctuation aren’t shown here, but the displayed alphabet maintains consistent spacing and an even color in text.