Print Ipvy 2 is a bold, narrow, medium contrast, italic, normal x-height font.
Keywords: posters, packaging, headlines, social media, labels, playful, casual, handmade, bold, friendly, handmade feel, high impact, casual display, craft authenticity, energetic tone, brushy, textured, irregular, rounded, organic.
This typeface has thick, brush-like strokes with visibly uneven edges and slight texture, creating an organic, hand-rendered look. Letterforms are compact with a gentle forward slant and variable stroke width, producing lively rhythm and natural inconsistency. Terminals are mostly rounded or blunt, with simplified shapes and occasional exaggerated curves that keep counters open enough for short text while emphasizing a drawn-by-hand silhouette.
It works best for short, attention-grabbing text such as posters, headlines, packaging callouts, labels, and social graphics where a handmade feel adds character. The heavy strokes help it hold up at medium to large sizes, especially in high-contrast color settings, while longer passages may feel visually dense due to its bold, textured rhythm.
The overall tone is informal and upbeat, with a spontaneous marker/brush energy that feels approachable and human. Its chunky strokes and bouncy proportions give it a cheerful, slightly mischievous personality that reads more like a note or sign than a formal typographic voice.
The design appears intended to capture the immediacy of brush or marker lettering in a consistent, reusable font, prioritizing personality and impact over geometric precision. Its slanted, energetic forms and textured edges aim to convey an authentic, crafted impression for informal display typography.
The all-caps set feels especially punchy, while the lowercase maintains a quick, handwritten cadence. Numerals match the same painted texture and casual construction, supporting cohesive display use where a crafted, imperfect finish is desirable.