Sans Normal Jidiw 2 is a bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, modern, confident, dynamic, display impact, speed cue, brand emphasis, modern utility, oblique, rounded, bracketed, slanted, compact.
A heavy, right-leaning italic with broad, rounded forms and sturdy stroke weight. Curves are smooth and full, while terminals tend to finish with softened, slightly braced shapes rather than razor-sharp cuts, giving letters a sculpted, printed feel. Uppercase proportions are wide and stable, with clean, open counters in letters like O, D, and P; the Q shows a distinct, looped tail that adds character. The lowercase is compact and rhythmic, with single-storey a and g, a short-armed t, and an i with a round dot; numerals are robust and straightforward, with a notably open-topped 4 and a simple, slanted 1.
Best suited to short-form display use where a strong, slanted voice is desirable—headlines, posters, brand marks, and packaging. It can also work for prominent pull quotes or UI highlights when used sparingly, where its weight and angle help establish hierarchy.
The overall tone is assertive and fast-moving, with a sporty, headline-oriented presence. The oblique stance and dense color create a sense of momentum and emphasis, while the rounded construction keeps it approachable rather than severe.
The design appears intended to deliver a bold, forward-leaning display voice with clean, rounded construction and dependable legibility, balancing impact with a friendly, contemporary demeanor.
Spacing in the samples reads even and purposeful, supporting tight, impactful lines. The italic angle is consistent across caps, lowercase, and figures, helping longer passages maintain a coherent forward rhythm without looking cursive.