Sans Normal Ahmuz 2 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Congress Sans' by Club Type, 'Miura' by DSType, 'Gotham' by Hoefler & Co., 'Prelo Condensed' by Monotype, and 'Interval Next' by Mostardesign (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, impactful, sporty, utilitarian, contemporary, space efficiency, strong emphasis, clear display, modern utility, blocky, compact, rounded, heavyweight, sturdy.
A compact, heavy sans with broad strokes and rounded outer curves paired with squared-off terminals. Counters are relatively tight and apertures tend to be small, producing dense black shapes and strong word silhouettes. The design favors simple, geometric construction and steady vertical rhythm, with minimal modulation and clean joins that read clearly at large sizes.
Best suited to short, high-impact settings such as headlines, posters, campaign lockups, packaging, and signage where strong contrast against the background and compact word shapes are valuable. It can also work for labels and UI display elements when a bold, space-efficient presence is needed, but the tight counters make it less ideal for long-form text at small sizes.
The overall tone is assertive and functional, with an industrial straightforwardness that feels modern and no-nonsense. Its dense weight and compact fit project confidence and urgency, lending a sporty, headline-driven energy rather than a delicate or expressive voice.
The design appears intended to deliver maximum visual punch in a compact footprint, emphasizing clarity, consistency, and contemporary neutrality. It prioritizes sturdy geometry and efficient spacing to maintain impact across mixed-case copy and numerals.
Round letters like O/C show smooth, even curves, while forms such as S and G keep a firm, controlled geometry. Numerals match the same sturdy build and compact proportions, supporting a consistent texture across mixed-case and numeric settings.