Sans Normal Hemaw 2 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Medina Gothic' by Design is Culture (names referenced only for comparison).
Keywords: ui text, branding, packaging, editorial, signage, friendly, clean, modern, approachable, playful, approachability, readability, modern neutrality, soft geometry, rounded, soft, geometric, open counters, low contrast.
A rounded sans with smooth, monoline strokes and gently softened terminals throughout. Forms lean geometric, with circular bowls and open apertures that keep counters clear and legible. Curves are generous and consistent, while joins remain clean and uncluttered, producing an even rhythm across words. The numerals and lowercase follow the same softened construction, with a single-storey “a” and a looped “g” reinforcing the casual, contemporary feel.
This style works well for user interfaces and product surfaces where clarity and a friendly voice are needed. It suits contemporary branding, packaging, and short-to-medium editorial text, and can also perform well in signage where rounded forms and open counters aid quick recognition.
The overall tone is warm and approachable, combining modern simplicity with a mild playfulness from the rounded endings and buoyant curves. It reads as friendly rather than technical, making it feel inviting and easygoing in longer passages.
The design appears intended to deliver a modern, accessible sans that balances geometric cleanliness with softened, human-friendly rounding. Its consistent stroke and open shapes suggest a focus on straightforward readability while maintaining a light, welcoming personality.
Spacing appears comfortable and not overly tight, helping the font maintain clarity at text sizes. Round letters like O/Q and the curved strokes in S and e show a consistent curve tension, contributing to a cohesive texture in paragraphs.