Sans Normal Udbur 5 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, contemporary, friendly, robust, clear, impact, clarity, modernity, approachability, rounded, geometric, clean, open, punchy.
A heavy, rounded sans with broadly geometric construction and smooth, circular curves. Strokes are full and even, with crisp terminals and generous interior counters that keep forms open at display sizes. The lowercase has a sturdy, upright stance with simple two-storey shapes where expected and compact joins that maintain a solid rhythm across words. Numerals are similarly weighty and legible, with simple, closed forms and clear differentiation between figures.
Best suited to headlines and short-to-medium text where strong presence and clarity are needed, such as posters, branding, packaging, and wayfinding or signage. The sturdy shapes and open counters also make it effective for punchy UI labels and marketing typography where quick recognition matters.
The overall tone is confident and straightforward, with a friendly softness coming from the rounded bowls and smooth curvature. It reads as modern and dependable rather than delicate, giving headlines a bold, approachable presence without feeling playful or novelty-driven.
The font appears designed to deliver a bold, modern sans voice with softened geometry—prioritizing clarity, compact strength, and a clean, contemporary rhythm for display and branding contexts.
The design maintains consistent weight through curves and straight strokes, producing a steady texture in paragraphs and a strong silhouette in caps. Round letters like O/C/G show controlled curvature and open apertures, while diagonals (V/W/X/Y) remain stable and blocky, supporting a cohesive, no-fuss voice.