Sans Normal Wiliz 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'Noah' by Fontfabric, 'FS Koopman' by Fontsmith, 'Averta Standard PE' by Intelligent Design, 'Basic Sans Narrow' by Latinotype, 'June Pro' by Schriftlabor, 'Mundial Narrow' by TipoType, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: posters, headlines, packaging, children’s, stickers, playful, chunky, handmade, retro, friendly, display impact, handmade feel, friendly branding, retro tone, playful voice, rounded, soft, irregular, inked, bouncy.
A heavy, rounded sans with soft corners and a slightly irregular, hand-cut texture. Strokes are thick and mostly monolinear, with subtle wobble and uneven edge finish that adds a printed/inked feel. Counters are relatively open for the weight, and the shapes lean on simple geometric constructions (circular O/Q, broad bowls, sturdy verticals) while allowing small asymmetries. Spacing and widths vary noticeably between letters, creating a lively rhythm; the lowercase uses single-storey forms where applicable and keeps compact joins and short terminals.
Best suited to display typography such as posters, titles, packaging, signage, and branded graphics where a friendly, attention-grabbing voice is desired. It can work for short blurbs or pull quotes, but the strong weight and irregularities are most effective when used large with generous spacing.
The overall tone is bold and approachable, with a playful, homemade character that reads like cut paper or stamped lettering. It feels casual and upbeat rather than technical, bringing a retro poster and kids’ activity-book energy to headlines.
Likely designed to deliver a bold, approachable display voice that combines geometric roundness with an intentionally imperfect, hand-made finish. The goal appears to be high visual impact with a warm, playful personality for branding and promotional uses.
The texture-like speckling and uneven interior edges become more apparent at display sizes and in large blocks of text. The numerals match the same chunky construction, with simplified, friendly silhouettes that prioritize impact over precision.