Serif Other Viho 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gotham' by Hoefler & Co., 'Antry Sans' by Mans Greback, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, and 'Klein' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, logotypes, children's media, playful, retro, whimsical, quirky, bold, attention-grabbing, retro novelty, playful display, handcrafted feel, flared serifs, soft corners, wavy terminals, bouncy rhythm, cartoonish.
A very heavy display serif with rounded, bulbous stems and flared, wedge-like serifs that often look slightly wavy or notched at the ends. The outlines favor soft corners and subtle irregularity, giving strokes a hand-shaped feel while maintaining consistent overall weight. Counters are generally compact and rounded, and the letterforms show a bouncy rhythm with small shifts in shoulder shapes and terminal flare. Numerals match the chunky mass and decorative serif treatment, with simplified, high-impact silhouettes.
Best suited for short, bold applications such as headlines, poster titles, packaging callouts, and characterful logotypes where its chunky silhouettes and decorative serifs can read clearly. It also fits playful branding and children’s or comedy-oriented media, especially when set at medium to large sizes.
The font projects a cheerful, mischievous tone—more comic and retro than formal. Its uneven, wiggly serif accents and inflated shapes suggest novelty signage and lighthearted entertainment, delivering warmth and personality over precision.
The design appears intended to provide a friendly, high-impact decorative serif that feels hand-shaped and theatrical. It prioritizes distinctive silhouettes and a lively rhythm to create immediate attention and a memorable voice.
Spacing and proportions vary noticeably from glyph to glyph, enhancing the handcrafted impression and making word shapes feel animated. The heavy ink coverage and compact counters make it most effective when given generous size and breathing room.