Sans Normal Rekil 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gimbal Grotesque' by AVP (names referenced only for comparison).
Keywords: children’s books, posters, packaging, stickers, headlines, playful, friendly, handmade, quirky, casual, add warmth, signal fun, handmade feel, casual branding, display impact, rounded, chunky, soft, bubbly, informal.
A heavy, rounded sans with soft corners and slightly uneven, hand-drawn stroke edges that give the shapes a lively texture. Counters are generally open and generous, with circular forms in letters like O and C reading as broad, friendly bowls. Proportions are compact with sturdy stems, and the rhythm is intentionally irregular—widths and curve tensions vary subtly from glyph to glyph, reinforcing an organic, cut-paper or marker-like construction. The lowercase shows simple, single-storey structures and minimal detailing, while numerals are thick and simplified for high-impact reading.
Well-suited to short, high-visibility text such as posters, kids’ materials, playful branding, packaging, stickers, and social graphics. It works best for headlines, titles, and callouts where its rounded, handmade personality can be the main voice, and less so for extended small-size reading.
The overall tone is cheerful and approachable, with a humorous, kid-friendly energy. Its imperfect edges and bouncy proportions suggest craft, play, and informal communication rather than corporate polish.
The design appears intended to deliver a friendly, cartoon-leaning sans that feels hand-crafted and approachable while staying simple and legible. It prioritizes warmth and personality through rounded geometry and subtle irregularity rather than strict typographic precision.
The silhouette stays clear at display sizes, but the intentionally uneven contours and dense weight can build into dark texture in longer paragraphs. The font’s character comes through most strongly in rounded letters and in the energetic, slightly wobbly verticals.