Sans Normal Seler 12 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: branding, packaging, posters, children’s, ui labels, friendly, playful, casual, approachable, youthful, approachability, warmth, simplicity, readability, informality, rounded, soft, open, informal, hand-drawn.
A rounded sans with smooth, monoline strokes and gently softened terminals. Forms lean on simple geometric construction with slightly irregular, hand-drawn-like curvature that keeps the texture lively rather than rigid. Counters are generally open and circular, and joins are clean with minimal contrast, producing an even, easy rhythm across text. Numerals and punctuation match the same soft, rounded skeleton for consistent color in paragraphs.
Well-suited for approachable branding, packaging, and promotional headlines where a friendly presence is desired. It can also work for short-to-medium UI labels and educational or children-oriented materials, and for posters or social graphics that benefit from a casual, rounded voice.
The font communicates a warm, easygoing tone with a hint of whimsy. Its rounded shapes and subtly humanized curves feel welcoming and non-technical, giving text a conversational, lighthearted voice.
The design appears intended to provide a clean, modern rounded sans that feels more personable than strictly geometric, maintaining clarity while adding a gentle, playful softness for everyday display and text settings.
Uppercase letters are simple and sturdy, while the lowercase introduces a friendlier, more informal feel (notably in the single-storey style of several round letters). Overall spacing appears comfortable and readable, with a smooth, consistent line texture in the sample paragraph.