Script Esruj 2 is a bold, narrow, medium contrast, italic, short x-height font.
Keywords: headlines, logos, packaging, posters, menus, retro, friendly, lively, casual, confident, handcrafted feel, display impact, brand warmth, sign style, brushy, rounded, looping, connected, swashy.
A slanted, brush-like script with rounded terminals and a smooth, continuous stroke rhythm. Letterforms show soft, swelling curves with occasional tapered joins, creating a lively handwritten texture while maintaining consistent overall structure. Capitals are prominent and more decorative, with looped entries and broad bowls; lowercase stays compact with tight apertures and simplified counters that read as a single flowing line. Numerals are similarly cursive in feel, with rounded shapes and forward-leaning motion that matches the letters.
Best suited to short display settings where its bold, flowing strokes can be appreciated—such as branding, product labels, menu titles, posters, and social graphics. It can work for brief emphasis in text (pull quotes or callouts), but the dense counters and lively connections are most effective when given enough size and breathing room.
The style feels upbeat and personable, with a nostalgic sign-painter flavor and an easy, conversational tone. Its energetic slant and looping capitals add a touch of showmanship without becoming overly formal.
The design appears intended to emulate confident brush lettering with a steady baseline flow, balancing legibility with expressive, looped capitals and a pronounced forward motion. It aims to deliver a handcrafted look that feels polished enough for commercial display while staying warm and approachable.
Connections between letters are generally smooth and continuous, producing strong word shapes in longer text. The heavy strokes and tight interior spaces can make small sizes feel dense, while larger settings highlight the brush character and expressive capitals.