Sans Normal Abraj 1 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'BR Candor' by Brink (names referenced only for comparison).
Keywords: ui text, branding, packaging, headlines, posters, modern, friendly, clean, approachable, lively, legibility, warmth, contemporary, motion, versatility, rounded, soft, humanist, open, airy.
A slanted sans with rounded geometry and smooth, continuous curves. Strokes stay largely even with gently tapered terminals, giving letters a soft, polished finish rather than abrupt cutoffs. The bowls and counters are generous and open, while the overall proportions feel comfortably spacious with wide capitals and flowing lowercase forms. The italic angle is consistent and readable, with a steady rhythm that keeps word shapes clear in text.
Well-suited for interface typography and product experiences where a friendly, contemporary feel is needed, particularly for labels, navigation, and short paragraphs. It also works effectively in branding, packaging, and promotional headlines when you want a clean look with a sense of motion and warmth.
The tone is modern and approachable, combining a clean, contemporary voice with a warm, slightly playful softness. Its slant adds motion and energy, making it feel active and conversational without becoming quirky.
The design appears intended to deliver a modern sans that stays highly legible while adding personality through rounded forms and a consistent italic slant. It aims for versatility: clean enough for everyday communication, but distinctive enough to carry a brand voice.
Curves dominate the construction—especially in round letters and numerals—creating a cohesive, smooth texture across lines of text. The numerals match the letterforms in softness and openness, and the overall spacing reads as airy and unforced, supporting an easy, relaxed reading color.