Slab Contrasted Piha 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'FF Milo Slab' by FontFont, 'MVB Dovetail' by MVB, and 'Amasis' and 'Amasis eText' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, sports branding, industrial, confident, retro, editorial, collegiate, impact, authority, heritage, display, chunky, blocky, bracketed, sturdy, high-ink.
A heavy, slab-serif display face with broad proportions, firm vertical stress, and compact inner counters. Serifs are substantial and mostly bracketed, creating a carved, block-like silhouette with stable footing and strong horizontals. Strokes are generally even with mild modulation, and spacing feels tight and energetic, producing a dense, high-impact texture in text. Numerals and capitals read especially solid and poster-ready, with a consistent, square-shouldered rhythm across the set.
Best suited to headlines, subheads, posters, and short bursts of copy where a strong typographic presence is needed. It also fits packaging, labels, and storefront-style signage, and can support sports-leaning or collegiate branding where bold slabs convey strength and tradition.
The overall tone is assertive and workmanlike, evoking traditional print, signage, and mid-century editorial headlines. Its weight and slabs lend an authoritative, no-nonsense voice, while the slightly softened bracketing keeps it approachable rather than purely mechanical.
Likely designed to deliver maximum impact with a classic slab-serif structure—combining strong, rectangular masses and confident serifs for attention-grabbing display typography that remains legible and orderly.
The design favors compact apertures and relatively closed forms, which enhances impact at larger sizes but can make long passages feel dark. The lowercase has a sturdy, utilitarian character that pairs well with the strong capitals, maintaining a consistent, emphatic color across mixed-case settings.