Sans Normal Gidor 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, posters, packaging, ui, friendly, airy, casual, modern, approachable, warmth, informality, modernity, clarity, approachability, rounded, monoline, open, clean, playful.
A gently slanted, monoline sans with rounded terminals and smooth, circular bowls. Curves dominate the construction, giving letters a soft, continuous stroke flow, while straight stems remain slightly relaxed rather than rigid. Counters are open and generously shaped, and proportions feel even and uncluttered across the alphabet. Numerals share the same rounded, simplified drawing, with clear, softly curved forms that match the text rhythm.
Well suited to brand identities and packaging that need an approachable, contemporary voice, as well as headlines and short editorial passages where the slant can add energy. It can also work in UI or product settings when a softer, more personable tone is desired, especially at larger sizes where the rounded detailing is most evident.
The overall tone is friendly and informal, with an easy, conversational feel. The rounded shapes and steady stroke give it a lighthearted modern character that reads as welcoming rather than technical or severe.
Likely designed to provide a modern sans with a warm, human cadence—combining simple geometric roundness with a consistent slant to add liveliness while keeping forms clean and legible.
Stroke joins are clean and understated, with minimal visual tension between curves and stems. The slant is consistent and contributes to a sense of motion without pushing into script-like behavior. In text, spacing appears comfortable and helps maintain a smooth horizontal flow.