Sans Normal Vogey 3 is a very bold, narrow, low contrast, italic, short x-height font visually similar to 'Artegra Soft' by Artegra, 'Apres' by Font Bureau, 'FF Mark' and 'FF Mark Paneuropean' by FontFont, and 'Berringer' by Hustle Supply Co (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, stickers, playful, retro, friendly, energetic, casual, impact, warmth, motion, approachability, display, rounded, bouncy, soft corners, compact, chunky.
A heavy, rounded sans with a pronounced rightward slant and compact proportions. Strokes are thick and largely uniform, with softly swollen terminals and rounded corners that keep the texture smooth and continuous. Counters are relatively small, and the overall construction favors simple, curved shapes over sharp joins, creating a dense, punchy color on the line. Numerals and capitals share the same compact, slightly condensed rhythm, with consistent weight and a lively, forward-leaning stance.
This typeface is best suited to short, high-impact text such as headlines, display copy, logos, packaging, and promotional graphics where a bold, friendly voice is desired. It can also work for large UI labels or signage when a compact, energetic italicized look is needed, but it is most effective when set at larger sizes to preserve counter clarity.
The font reads upbeat and approachable, with a sporty, mid-century advertising feel. Its bold presence and soft geometry create a friendly tone that suggests fun, informality, and movement rather than restraint or formality.
The design appears intended to deliver an expressive, attention-grabbing sans with a fast, dynamic silhouette. By combining a strong weight with rounded, simplified forms and a consistent slant, it aims to feel contemporary and playful while remaining straightforward and legible for display use.
The slant and rounded terminals give words a flowing, almost brush-like momentum while still remaining clearly sans in construction. The tight interior spaces and thick strokes make it visually assertive, especially in mixed-case settings.