Sans Normal Suguh 2 is a bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, energetic, friendly, sporty, informal, retro, impact, approachability, motion, display clarity, brand voice, rounded, soft corners, compact, forward slant, closed apertures.
A heavy, right-slanted sans with rounded terminals and softly squared curves that give strokes a cushioned, almost brushless feel. Letterforms lean on compact counters and relatively closed apertures, creating dense, punchy silhouettes. The rhythm is driven by smooth, continuous curves with minimal sharp joins, while diagonals (notably in K, V, W, X, and Z) read sturdy and slightly sprung. Lowercase shows a single-storey a and g, a curled descender on y, and a compact, looped j, all reinforcing a cohesive, simplified construction.
This font is well suited to short, high-impact settings such as headlines, poster typography, logo wordmarks, packaging callouts, and energetic brand systems. It can also work for subheads and pull quotes where a casual, forward-leaning emphasis is desired, especially in large sizes where the compact counters remain clear.
The overall tone feels lively and approachable, with a sporty, go-forward attitude from the consistent slant and the rounded, friendly finishing. It suggests mid-century-to-70s display energy—confident and casual rather than formal or technical.
The design appears intended to deliver a bold, modern-leaning italic voice with softened geometry—combining the clarity of a simplified sans with a more expressive, display-oriented slant. Its consistent rounding and compact interiors prioritize punch and friendliness over strict neutrality.
Numerals are broad and highly legible at display sizes, with a distinctive, looped 2 and a curvy 7 that emphasize the font’s soft, italic momentum. Uppercase has a slightly condensed, upright-in-feel structure despite the slant, helping headlines stay tight while still reading bold and animated.