Sans Normal Igrem 14 is a regular weight, normal width, monoline, upright, short x-height font.
Keywords: branding, packaging, posters, headlines, children's media, friendly, playful, casual, approachable, warm, soften modernism, friendly voice, display clarity, casual legibility, rounded, soft, open, bubbly, informal.
A rounded, monoline sans with softly blunted terminals and an overall smooth, airy rhythm. Curves dominate the construction, with circular bowls (C, O, Q) and gently arced joins that keep the texture even in longer text. Capitals are clean and open, while the lowercase shows simple, single‑storey forms (notably a and g) and generous counters that help prevent clogging at display sizes. Numerals follow the same friendly geometry, with rounded corners and consistent stroke endings that maintain a cohesive set.
This style works well for branding and packaging that needs an approachable personality, as well as posters and headlines where rounded forms can carry warmth at larger sizes. It also fits children’s media, casual signage, and social graphics where clarity and friendliness matter more than a formal tone.
The tone is friendly and informal, leaning toward a playful, hand-drawn neatness without becoming messy. Its rounded endings and open shapes read as welcoming and contemporary, making it feel suited to lighthearted or human-centric messaging.
The likely intent is to provide a clean, modern sans with softened geometry—maintaining straightforward legibility while adding warmth through rounded terminals and simple, open letterforms.
The design emphasizes soft geometry over strict mechanical precision, with subtle variations in character widths that add an organic cadence. Strokes terminate with rounded or slightly flattened ends, which contributes to a gentle, non-technical voice.