Slab Contrasted Pilu 2 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Hudson NY Pro' by Arkitype, 'El Grosa' by Fateh.Lab, 'Game Rules JNL' by Jeff Levine, 'North Arena' by Slide Shoot, 'Octin Sports' by Typodermic, 'Hockeynight Serif' by XTOPH, and 'Winner' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, rugged, poster, western, assertive, vintage, impact, heritage, display, blocky, bracketed, ink-trap, tapered, chunky.
A very heavy slab serif with compact, block-like silhouettes and strongly bracketed serifs that read as carved or stamped. Strokes stay broadly consistent, with subtle tapering and small notches at joins that give the counters and terminals a slightly scooped, ink-trap feel. Proportions favor a tall lowercase with large, open counters; curves are generous and rounded, while horizontals and serifs remain firm and rectangular, producing a steady, high-impact rhythm. Figures are equally weighty and geometric, matching the blunt, poster-oriented texture of the letters.
Well-suited for headlines, posters, and short emphatic statements where strong typographic color is desired. It also fits packaging, labels, and signage that benefits from a heritage or rugged voice, and can serve as a sturdy logotype face when set with generous spacing.
The overall tone is bold and workmanlike—evoking heritage signage, frontier poster typography, and industrial labels. Its dense color and squared-off serifs feel confident and attention-grabbing, with a slightly rustic, analog bite rather than a polished corporate neutrality.
The font appears designed to deliver maximum impact with a classic slab-serif framework, combining sturdy, rectangular serifs with softened curves and subtle join detailing to suggest printed or stamped authenticity while staying highly legible at large sizes.
The design holds together best at display sizes where the interior notches and heavy brackets remain distinct; in longer text the strong slabs and dense weight create a dark, emphatic texture. The mixed-case set appears intentionally unified, with similarly heavy terminals and a consistent, squared vocabulary across letters and numerals.