Sans Normal Ombaj 18 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Innova' by Durotype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, modern, approachable, clean, impact, clarity, modernity, friendliness, utility, geometric, rounded, compact, even rhythm, open counters.
A heavy, geometric sans with smooth circular bowls and clean, straight-sided stems. Curves are broadly rounded and join into strokes with minimal modulation, producing an even, sturdy color in text. Proportions feel compact with wide, stable capitals and straightforward lowercase forms; counters stay relatively open despite the weight, helping maintain clarity at larger display sizes. Overall spacing appears regular and the shapes read with a consistent, uncluttered rhythm.
Best suited to headlines, brand marks, and short blocks of text where a solid, contemporary sans can carry strong contrast against the page through weight alone. It works well for posters, packaging, and signage that benefit from quick recognition and a friendly geometric feel.
The tone is modern and approachable, combining a friendly roundness with an assertive, no-nonsense presence. It feels contemporary and practical rather than delicate, giving headlines a confident, easygoing voice.
The design appears intended to deliver a straightforward geometric sans voice with strong visual impact and dependable legibility, emphasizing clean construction, rounded forms, and consistent stroke presence for modern communication.
Round letters like O and Q are strongly circular, while diagonals and joins (A, V, W, X) stay crisp and clean. The numerals are robust and highly legible, with simple silhouettes that match the letterforms’ geometric logic.