Sans Faceted Elly 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Magr' by Locomotype (names referenced only for comparison).
Keywords: sports branding, headlines, posters, gaming ui, team apparel, athletic, aggressive, futuristic, industrial, tactical, impact, speed, edge, modernity, brand voice, angular, faceted, chiseled, condensed feel, high-impact.
A heavy, forward-leaning sans with crisp, planar cuts replacing most curves. Strokes are built from straight segments and beveled corners, producing a faceted silhouette with wedge-like terminals and occasional notches. Counters stay relatively open despite the weight, and the rhythm is energetic, with subtly irregular widths between letters that adds a stamped, mechanical cadence. Numerals and capitals follow the same chamfered construction, keeping the texture dense and highly graphic in lines of text.
Best suited to short, high-impact settings such as sports identities, event posters, gaming titles, esports/team graphics, and product marks where sharp geometry can carry the message. It can work for brief subheads or interface labels at larger sizes, but its dense, faceted detailing favors display use over long reading passages.
The overall tone is assertive and performance-driven, reading as sporty and tactical with a hint of sci‑fi edge. Its sharp corners and slanted stance suggest speed, impact, and engineered precision rather than softness or neutrality.
The design appears intended to deliver maximum punch with a fast, aggressive stance and a hard-edged, machined aesthetic. By trading round forms for chamfers and facets, it aims to create a distinctive, performance-oriented voice that stays cohesive across caps, lowercase, and numerals.
Diagonal joins and clipped corners are consistent across the set, giving a uniform ‘cut-metal’ finish. The italic slant is integrated into the letter construction (not simply skewed), helping maintain stable stems and a strong baseline presence.