Slab Contrasted Lyvu 12 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, logos, packaging, signage, playful, retro, chunky, friendly, punchy, impact, retro feel, display clarity, playfulness, sign aesthetic, rounded, blocky, geometric, soft corners, stencil-like.
A heavy, block-built slab serif with compact proportions and generously rounded corners that soften its mass. Strokes stay mostly uniform, with noticeable contrast showing up in selective joins and cross-stroke shaping rather than a continuous calligraphic modulation. The slabs are wide and squared-off, often appearing as stepped terminals, creating a sturdy, poster-like silhouette. Counters are relatively small and squarish, and several letters use carved notches and breaks that give a subtle stencil-like, cut-out construction. The overall rhythm is tight and dense, with a strong rectangular footprint across capitals, lowercase, and numerals.
Best suited for display applications where strong presence and personality are desirable, such as posters, headlines, branding marks, packaging titles, and signage. It can also work for short, high-impact lines in editorial layouts or event graphics, especially when paired with a simpler text face for body copy.
The tone reads bold and good-humored, with a distinctly retro display flavor. Its chunky slabs and softened geometry feel approachable and a bit toy-like, while the carved details add a crafted, sign-painter or cut-letter energy. Overall it projects confidence and impact without feeling aggressive.
The font appears designed to deliver maximum visual impact through stout slab serifs and a compact, geometric structure, while maintaining friendliness via rounded corners and playful cut-in details. Its construction suggests an intention to evoke vintage poster and sign aesthetics with a contemporary, simplified consistency.
The design leans on repeated motifs—stepped slabs, inset notches, and rounded internal corners—to keep the set visually cohesive. In running text, the heavy weight and compact counters create a dark color on the page, making it most effective when given ample size and spacing.