Serif Normal Urguj 3 is a light, very narrow, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, fashion, posters, branding, elegant, refined, dramatic, luxury, elegance, editorial impact, modern classic, didone-like, hairline serifs, vertical stress, tight spacing, crisp terminals.
A delicate modern serif with sharply tapered hairlines and pronounced thick–thin modulation. The letterforms are tall and compressed, with a vertical axis and crisp, unbracketed wedge-like serifs that often resolve into fine points. Curves are smooth and controlled, counters are relatively narrow, and the overall rhythm is clean and regular, producing a poised, high-fashion silhouette. Numerals follow the same refined contrast, with slender stems and elegant curves that feel consistent alongside the capitals.
Best suited to display typography such as magazine headlines, fashion and beauty branding, cultural posters, and elegant packaging. It also works well for pull quotes and short editorial passages where its refined contrast can be appreciated without becoming visually fragile.
The font conveys a polished, luxurious tone—cool, composed, and editorial. Its stark contrast and narrow proportions create a sense of drama and sophistication that reads as premium and style-forward rather than casual or utilitarian.
The design appears intended to deliver a contemporary, luxury-leaning serif voice: tall, controlled, and high-impact, echoing modern fashion and editorial traditions while maintaining a clean, restrained construction for consistent headline setting.
At larger sizes the hairlines and sharp joins read especially crisp, emphasizing the font’s sculpted details. In dense settings the narrow width and fine strokes can make text feel airy yet intense, with punctuation and thin horizontals taking on a particularly delicate presence.