Sans Normal Onnij 1 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Cinta' by Tipo Pèpel and 'Depot New' by moretype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, modern, friendly, confident, clean, pragmatic, impact, clarity, versatility, approachability, geometric, closed apertures, large counters, rounded bowls, short ascenders.
A sturdy sans with simplified, geometric construction and generously rounded curves in letters like C, G, O, and S. Strokes are uniform and heavy, with smooth joins and minimal modulation, creating a compact, blocky rhythm in text. Counters are relatively large for the weight, while several apertures stay fairly closed, producing solid silhouettes. Lowercase forms are straightforward and contemporary, with a single-storey a and g, a compact r, and a t with a short crossbar; numerals are equally robust with clear, wide shapes.
Well suited for headlines, branding marks, and promotional typography where a bold, legible voice is needed. It can also work for UI labels, navigation, and packaging callouts where compact, high-impact letterforms help text stay present at smaller sizes.
The overall tone is modern and approachable, with a confident, no-nonsense presence. Its rounded geometry keeps it friendly rather than severe, making it feel contemporary and product-oriented.
The design appears intended as a contemporary workhorse sans that balances geometric clarity with a friendly roundness, prioritizing strong presence and straightforward readability in display and short-text contexts.
At display sizes the shapes read as clean and stable, while in dense settings the heavy color and tighter openings can create a strong, impactful texture. The punctuation and basic figures shown match the same sturdy, simplified design language.