Sans Normal Nubip 11 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'FS Koopman' by Fontsmith, 'Founder' by Serebryakov, 'Heltar' by The Northern Block, and 'Paul Grotesk' by artill (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, retro, impact, legibility, approachability, display, chunky, rounded, heavy, compact, blocky.
A heavy, rounded sans with broad proportions and compact, tightly enclosed counters. Strokes are uniform and blunt-ended, with softly squared curves that give letters a sturdy, block-like silhouette. Round forms (O, C, G) read as near-circular with slightly flattened sides, while diagonals (A, V, W, X, Y) are thick and assertive. The lowercase is robust and simple, with a single-storey a and g, short ascenders/descenders, and large, round dots on i and j; overall spacing looks generous enough to keep dense shapes from clumping in display sizes.
Best suited to display roles where maximum presence and quick recognition matter, such as headlines, posters, branding marks, packaging callouts, and signage. It can also work for short UI labels or badges when set with sufficient size and spacing, but its dense shapes make it less ideal for long-form text.
The overall tone is bold and approachable, mixing utilitarian solidity with a playful, slightly retro warmth. It feels attention-grabbing without looking sharp or technical, projecting an upbeat, straightforward voice suited to prominent messaging.
Designed to deliver high-impact, readable letterforms with friendly geometry and minimal detail. The emphasis appears to be on bold clarity and a cohesive, rounded rhythm that holds together in large sizes across both uppercase and lowercase.
Several joins and terminals show subtle angularity within the rounded construction, adding a carved, poster-like texture. Numerals are equally weighty and geometric, with strong, simple silhouettes that prioritize impact over delicacy.