Sans Normal Ifran 3 is a bold, very wide, low contrast, italic, normal x-height font.
Keywords: posters, headlines, sports branding, packaging, social ads, sporty, casual, friendly, energetic, informal, express motion, add friendliness, modernize tone, boost impact, rounded, soft terminals, brushed, slanted, compact counters.
A rounded, slanted sans with thick, even strokes and softly tapered terminals that suggest a quick brush or marker. Letterforms lean forward with smooth, continuous curves and minimal angularity, giving the alphabet a cohesive, flowing rhythm. Counters are generally open but somewhat compact due to the heavy stroke, and joins are softened rather than sharply constructed. Figures follow the same rounded, forward-leaning logic, keeping a consistent texture across text and display sizes.
This font is well suited to short-to-medium headlines, posters, and promotional copy where an energetic, informal voice is desired. It can also work for sports or lifestyle branding, packaging callouts, and social media graphics where bold rounded letterforms need to read quickly at a glance.
The overall tone is upbeat and approachable, with a sporty, on-the-move feel. Its forward slant and rounded shapes convey friendly momentum rather than formality, reading as contemporary and casual.
The design appears intended to provide a fast, contemporary sans with a handwritten or brush-like flavor while retaining the clarity and uniformity of a constructed typeface. Its consistent slant and rounded finishing aim to project motion and friendliness for attention-oriented typography.
Spacing appears relatively generous for a heavy style, which helps keep words from clogging in larger paragraphs. The slant is consistent across caps, lowercase, and numerals, reinforcing a unified, branded voice.