Sans Superellipse Ifha 7 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, modern, soft, high impact, approachability, brand voice, modern geometry, rounded corners, geometric, blocky, compact counters, short ascenders.
A heavy, rounded geometric sans with a distinctly squarish–oval (superellipse) construction. Strokes are uniform and blunt-ended, with generously rounded outer corners and compact internal counters that stay open enough for clear silhouettes. Curves and straights transition smoothly, and many forms lean toward rounded-rectangle geometry rather than perfect circles, giving letters a sturdy, packaged look. Lowercase proportions read steady and practical, with relatively short ascenders and simple, single-storey shapes where applicable, while numerals are equally bold and tightly proportioned for strong, even color in display settings.
Best suited for headlines, short bursts of copy, logos, packaging, and signage where bold presence and friendly clarity are priorities. It works well in contemporary brand systems, editorial display, and UI moments that need a soft, approachable emphasis rather than sharp minimalism.
The overall tone is upbeat and approachable, combining softness from the rounding with confidence from the mass and width. It feels contemporary and slightly toy-like, suited to cheerful, consumer-friendly messaging without becoming overly whimsical.
The design appears intended to deliver maximum impact with a warm, rounded geometric language—balancing strong, billboard-like weight with softened corners for accessibility and charm. Its consistent construction suggests a focus on easily recognizable shapes and a cohesive, modern display voice.
The rhythm is dense and consistent, creating a strong typographic "block" on the page; this makes it visually commanding but also means fine spacing and small sizes may feel tight due to the compact counters. The punctuation and figures shown match the same rounded, sturdy logic, keeping a cohesive voice across mixed content.