Sans Normal Osrel 9 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'PTL Attention' by Primetype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, playful, impact, clarity, modernity, approachability, simplicity, chunky, rounded, compact, geometric, high-impact.
A heavy, geometric sans with broad, rounded bowls and a compact, sturdy build. Strokes are consistently thick with minimal modulation, and terminals are mostly flat or softly eased, giving forms a clean, cut-from-solid feel. Counters are relatively tight in letters like a, e, and s, while round characters (O, Q, 8, 9) show smooth, near-circular construction. The lowercase uses single-storey a and g, and the overall rhythm reads dense and bold, with crisp joins and straightforward, utilitarian punctuation and numerals.
Best suited to display settings where maximum impact is needed: headlines, posters, packaging, signage, and brand marks. The dense color and tight counters make it especially effective at large sizes, where its rounded geometry and strong silhouettes read cleanly.
The tone is assertive and approachable at the same time—loud enough for attention-grabbing headlines, but rounded enough to feel friendly rather than severe. Its weight and compactness create an energetic, punchy voice suited to contemporary branding and poster-like messaging.
Designed to deliver a solid, contemporary sans voice with high visual impact. The consistent heavy strokes and rounded geometry suggest an intention to prioritize bold presence, simple shapes, and quick recognition in branding and display typography.
Uppercase characters emphasize simple geometry (notably the circular C/O and the wide, stable E/F), while diagonals in K, V, W, X, and Y feel sturdy and slightly compact. Numerals are blocky and legible at display sizes, with a strong, rounded 8 and open, clear 0/9 differentiation.