Sans Normal Nolim 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'FF Infra' by FontFont (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, confident, modern, friendly, athletic, punchy, impact, legibility, contemporary, approachability, bold branding, rounded, blocky, compact, clean, high impact.
This typeface is a heavy, rounded sans with broad proportions and a compact, sturdy build. Strokes are monolinear and strongly weighted, with large counters and softened curves that keep forms open despite the mass. Terminals are mostly squared-off with gently rounded corners, producing a clean, engineered look rather than a geometric-perfect construction. The lowercase is simple and utilitarian, with short ascenders/descenders relative to the overall boldness and a single-storey “a” and “g”-like construction feel implied by the shapes, giving a straightforward rhythm in text.
Best suited to display applications where strong weight and broad letterforms can work at larger sizes: headlines, posters, signage, packaging, and bold brand wordmarks. It can also serve for short UI labels or calls-to-action when maximum emphasis is needed, though continuous small text may feel heavy.
The overall tone is bold and approachable, combining a contemporary, no-nonsense voice with a slightly friendly softness from the rounded geometry. It reads as energetic and assertive without feeling sharp or aggressive, making it well suited to messaging that needs presence and clarity.
The design appears intended to deliver high-impact, contemporary sans typography with a friendly rounded finish—prioritizing immediacy, clarity, and bold presence for branding and display communication.
In the sample text, the dense color and wide set create a strong typographic wall, emphasizing headlines and short statements. Curved letters like C, G, O, and S keep generous interior space, supporting legibility at display sizes while maintaining a compact, impactful texture.