Sans Superellipse Asrak 7 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, editorial, friendly, informal, approachable, quirky, playful, warmth, approachability, character, modernity, rounded, soft-cornered, hand-drawn, bouncy, open.
A soft, rounded sans with gently squared curves and superellipse-like bowls. Strokes are monolinear with subtly uneven, hand-drawn modulation that gives letters a lively rhythm without becoming messy. Proportions are clean and fairly open, with rounded terminals and corners throughout; counters stay generous in letters like O, e, and a. The overall spacing reads comfortable and slightly loose, while letterforms such as J, Q, and y introduce distinctive hooks and tails that add character.
Well-suited to branding and packaging where a warm, contemporary feel is desired, and for display uses such as posters and headlines where its quirky details can be appreciated. It can also work for short editorial passages and captions when a friendly, informal voice is appropriate.
The font conveys an easygoing, friendly tone with a lightly whimsical, human touch. Its rounded geometry feels modern and approachable, while the small irregularities keep it from looking sterile, suggesting casual confidence rather than strict neutrality.
The design appears intended to blend modern rounded construction with a subtle hand-rendered liveliness, offering a personable sans that stands out through soft geometry and distinctive hooks and tails while remaining clear in running text.
Distinctive details include a playful Q with a sweeping tail, a J with a strong hook, and numerals that keep rounded, soft-cornered silhouettes. The overall set stays consistent in corner treatment and stroke endings, helping text maintain an even color despite the quirky accents.