Sans Normal Udnor 2 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Giltune' by Wildan Type and 'Blacker Sans Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, editorial, branding, posters, packaging, modern, confident, authoritative, clean, impact, clarity, refinement, brand voice, crisp, geometric, open counters, bracketed, subtle flare.
This typeface presents a sturdy, contemporary serif structure with pronounced thick–thin modulation and crisp, well-defined terminals. Proportions run on the wider side, with ample interior space in round letters and relatively open counters that help maintain clarity at larger sizes. The stroke treatment feels controlled and consistent, pairing strong verticals with tapered joins and subtly flared or bracketed transitions where strokes meet. Letterforms are upright and balanced, with a steady baseline rhythm and clear differentiation between similar shapes in the alphabet and figures.
It performs best in display contexts such as headlines, magazine or news-style editorial layouts, brand wordmarks, and poster typography where its contrast and width can be appreciated. It can also serve as a strong supporting face for short subheads, pull quotes, and packaging copy where a premium, confident tone is desired.
The overall tone is confident and editorial, combining a clean, modern presence with a hint of classical formality from its contrast and finishing details. It reads as composed and authoritative rather than decorative, giving headlines a polished, premium feel.
The design intention appears to be a modern, high-impact text and display face that blends contemporary geometry with refined finishing, aiming for strong presence and legibility in prominent typographic roles.
In the sample text, the weight and contrast create strong texture and emphasis, while the wide set prevents the lines from feeling cramped. Numerals and capitals appear especially commanding, supporting a bold typographic voice without relying on exaggerated quirks.