Script Guja 1 is a bold, narrow, low contrast, italic, very short x-height font.
Keywords: branding, packaging, posters, invitations, social media, friendly, casual, playful, warm, lively, handmade feel, approachability, expressive display, quick lettering, casual warmth, brushy, rounded, slanted, hand-drawn, bouncy.
A slanted, brush-pen style script with rounded terminals and softly swelling strokes. Letterforms show a lively baseline and variable character widths, mixing simple joins with occasional breaks for a handwritten feel. Capitals are simplified and open, with gentle curves and minimal ornament, while lowercase forms lean on looped ascenders/descenders and compact counters. Overall rhythm is energetic and slightly irregular, prioritizing natural movement over strict geometric consistency.
Works well for short to medium-length display text where a human, upbeat voice is desired—brand marks, packaging callouts, café menus, event invitations, and social graphics. It’s especially effective at larger sizes where the brush texture and looping details remain clear.
The tone is approachable and personable, like quick marker lettering used for notes, labels, or casual signage. Its buoyant slant and rounded shapes give it a cheerful, conversational voice without feeling overly formal or ornate.
Designed to capture the immediacy of hand-lettered brush writing in a clean, repeatable digital form. The goal appears to be an expressive script that stays readable while retaining natural imperfections and a friendly, informal cadence.
The numerals share the same handwritten momentum, with rounded bowls and a forward slant that keeps them visually consistent with the letters. Stroke endings are generally smooth rather than sharp, and spacing feels intentionally loose and airy to support the flowing script texture.