Serif Normal Tulam 3 is a light, normal width, very high contrast, italic, normal x-height font.
Keywords: editorial, fashion, luxury, display, branding, elegant, refined, dramatic, elegance, emphasis, flair, headline, didone-like, hairline, calligraphic, crisp, pointed.
This serif italic shows a pronounced thick–thin rhythm with hairline horizontals and sharply tapered joins, creating a crisp, high-fashion texture. The letterforms are noticeably slanted with calligraphic modulation, while serifs read as fine, pointed terminals rather than blunt brackets. Uppercase proportions feel tall and poised, with open counters and a clean, airy color on the page. Lowercase forms are fluid and slightly narrow, with a single-storey a and g, a looped descender on g, and a distinctive, swashy w that adds flourish without becoming fully script-like. Numerals maintain the same high-contrast, editorial stance, with elegant curves and thin entry/exit strokes.
This font is well suited to magazine headlines, pull quotes, and elegant subheads where its contrast and italic movement can be appreciated. It can also support premium branding—beauty, fragrance, jewelry, or hospitality—especially in logotypes and packaging. In longer passages it can work for stylish editorial emphasis, though the delicate hairlines suggest using comfortable sizes and considerate printing/screen settings.
The overall tone is polished and sophisticated, combining luxury cues with a lively, expressive italic energy. It feels contemporary-editorial while still rooted in classical serif conventions, giving text a sense of ceremony and style. The sharp hairlines and tapered details add drama and finesse, suggesting premium, curated contexts rather than utilitarian settings.
The design appears intended to deliver a modern, fashion-forward italic serif with high-contrast glamour and a touch of calligraphic flourish. Its balance of classic structure and expressive details suggests a focus on standout typography for editorial and brand-led applications.
The design’s sparkle comes from consistent hairline detailing and tapered stroke endings, which create a shimmering rhythm in longer lines. Several glyphs include subtle calligraphic flicks (notably in the lowercase and some capitals), lending personality and motion while preserving a structured, typographic feel.