Serif Normal Ahluz 2 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: magazines, book covers, headlines, branding, invitations, elegant, editorial, refined, classical, dramatic, editorial polish, luxury tone, display emphasis, classical refinement, hairline serifs, bracketed serifs, vertical stress, crisp terminals, high-waist contrast.
This is a high-contrast serif with sharp, hairline serifs and a largely vertical stress. Stems are sturdy while connecting strokes and serifs thin down to fine points, creating a crisp, engraved-like texture. The capitals feel stately and slightly wide with generous interior spaces, while the lowercase shows compact, controlled forms with pronounced thicks-and-thins and neatly bracketed joins. Curves are smooth and taut, and diagonal letters (like V, W, X, Y) are cut with clean, knife-like transitions that emphasize the contrast.
It excels in editorial settings such as magazine titles, section heads, pull quotes, and book or album covers where high contrast can read as luxurious and intentional. It also suits branding applications for boutiques, beauty, or hospitality, and formal print pieces like invitations when set with ample size and spacing.
The overall tone is polished and upscale, with a fashion-and-publishing kind of sophistication. Its dramatic contrast and sharp finishing give it a formal, curated feel that reads as confident and premium rather than casual or utilitarian.
The design appears intended to deliver a contemporary take on classic high-contrast serif construction: elegant proportions, sharp detailing, and a strong vertical cadence that produces a premium, display-forward presence while remaining organized and legible in short passages.
In the sample text, the rhythm is strongly defined by the dark verticals and bright hairlines, producing a refined but assertive page color at larger sizes. The numerals and punctuation carry the same crisp detailing, reinforcing a consistent, editorial voice across mixed text.