Sans Normal Umlap 7 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, presentation, signage, modern, clean, friendly, calm, neutral, legibility, versatility, neutral voice, approachability, clarity, humanist, rounded, open counters, airy, crisp.
A refined sans with softly rounded construction and clean, unbroken strokes. Curves are smooth and generous, with open apertures and counters that keep forms readable at text sizes. Uppercase proportions feel balanced and slightly wide in round letters, while straight-sided forms stay crisp with subtly softened terminals. The lowercase shows a gentle, humanist rhythm with a single-storey g, a compact ear on g, and a two-storey a that maintains clear internal space; the overall spacing appears even and unforced. Numerals are simple and text-friendly, with a straight 1, open 4, and a rounded 0 that matches the letterforms’ oval geometry.
It works well for UI and product copy where a clear, open texture supports continuous reading. The even rhythm and restrained personality also make it suitable for editorial layouts, reports, and presentation materials. For branding, it fits identities that want a modern, friendly neutrality rather than a strongly stylized voice, and it can scale to signage thanks to its open counters and straightforward forms.
The tone is contemporary and approachable, projecting clarity without feeling cold. Its rounded joins and open shapes give it a friendly, editorial neutrality that suits both interface and print contexts. The overall voice is understated and professional, prioritizing legibility and calmness over showy character.
The type appears designed to be a versatile, general-purpose sans that emphasizes legibility and a smooth, contemporary texture. Its rounded geometry and open shapes suggest an intention to remain approachable and readable across a range of sizes and contexts, from short headings to longer paragraphs.
The design leans on circular and elliptical geometry, giving round letters like C, G, O, and Q a consistent bowl shape and smooth modulation between verticals and curves. Diagonals in V, W, X, and Y are clean and stable, contributing to a tidy texture in running text. The punctuation and overall paragraph color in the sample show an even grey, suggesting careful sidebearings and steady rhythm.