Script Horu 17 is a bold, normal width, low contrast, italic, short x-height font.
Keywords: branding, packaging, posters, headlines, social media, playful, friendly, retro, casual, lively, hand-lettered look, expressive display, friendly voice, quick brush feel, brushy, rounded, bouncy, smooth, swashy.
A slanted, brush-pen script with thick, rounded strokes and smooth, continuous curves. Letterforms show a bouncy baseline and generous, looped construction, with prominent entry/exit strokes that often connect in running text. Terminals are soft and blunted, counters are open, and curves dominate over sharp angles, giving the alphabet a flowing rhythm with slightly irregular, hand-drawn width and spacing. Capitals are compact and energetic with simplified swashes, while lowercase forms lean into joined, cursive movement and occasional extended descenders.
This style fits best in short to medium-length display settings such as logos, packaging callouts, posters, invitations, and social graphics where a friendly handwritten voice is desired. It can work for subheads and emphatic pull quotes, but is less suited to long-form reading at small sizes due to its bold, flowing joins and expressive rhythm.
The overall tone is upbeat and personable, conveying an informal, optimistic feel like quick lettering made with a marker or brush. Its energetic slant and rounded shapes suggest a nostalgic, hand-made warmth suited to approachable messaging rather than formality.
The design appears intended to emulate confident brush lettering with a smooth, connected cursive flow, prioritizing charm and momentum over strict geometric regularity. It aims to provide a ready-made hand-lettered look for attention-grabbing display typography.
The font maintains a consistent stroke texture across letters and numerals, and the figures follow the same rounded, handwritten logic as the alphabet. The heavier stroke and lively joins make it most effective when given some breathing room, as tight settings can visually clump in dense text.